The iPhone tops JD Power’s satisfaction rankings for ninth consecutive time
The iPhone leads JD’s semi-annual report on smartphone
customer satisfaction with a score of 855 points, an increase by sixteen points
and sixty points better than the second-ranked Nokia with a customer
satisfaction score of 795.
It’s interesting that the Finnish
handset maker rose dramatically by 93 points since the last survey.
Samsung is third while Motorola and HTC
round up the top five. The average study score is 796 points on a 1,000-point
scale, but Apple files as the only handset maker in the world to rise above the
average.
LG was #6, followed by BlackBerry which
ranked seventh, according to JD
Power.
This is the ninth consecutive study
where Apple ranks highest among smartphone makers. Apple did particularly well
in physical design and ease of operation.
The study determines customer
satisfaction by polling folks who’ve used their current mobile device for less
than one year, as measured in the areas of smartphone performance (33 percent),
physical design (23 percent), features (22 percent) and ease of use (22
percent).
“This
improvement is likely due to a growing array of new features and services being
offered that are providing a seamless product experience between the operating
system functions and third-party apps,” the survey notes.
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