Thursday 21 March 2013

The iPhone tops JD Power’s satisfaction rankings for ninth consecutive time

The iPhone tops JD Power’s satisfaction rankings for ninth consecutive time

The iPhone leads JD’s semi-annual report on smartphone customer satisfaction with a score of 855 points, an increase by sixteen points and sixty points better than the second-ranked Nokia with a customer satisfaction score of 795.
It’s interesting that the Finnish handset maker rose dramatically by 93 points since the last survey.
Samsung is third while Motorola and HTC round up the top five. The average study score is 796 points on a 1,000-point scale, but Apple files as the only handset maker in the world to rise above the average.
LG was #6, followed by BlackBerry which ranked seventh, according to JD Power.
This is the ninth consecutive study where Apple ranks highest among smartphone makers. Apple did particularly well in physical design and ease of operation.
The study determines customer satisfaction by polling folks who’ve used their current mobile device for less than one year, as measured in the areas of smartphone performance (33 percent), physical design (23 percent), features (22 percent) and ease of use (22 percent).
 “This improvement is likely due to a growing array of new features and services being offered that are providing a seamless product experience between the operating system functions and third-party apps,” the survey notes.

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